Today, HR managers and consultants talk about business culture and creating better corporate cultures. This talk often begs the question, what does it really mean to build a better business culture?

Many Fortune 500 companies use Management by Objectives (MBO) methods to create and promote goal-focused alignment within their organizations. OKR is a version of MBO that has been adopted by many large companies, most notably by Google, Twitter, and Uber. OKR stands for objectives and key results, they work for organizations, teams, and individuals.